A Business Opportunity
from
Noor Arfa Batek Sdn Bhd
Introduction
Welcome to the Noor Arfa franchise business opportunity.
This overview introduces our business and its strengths, and outlines the dynamics of our Franchise System.
Noor Arfa Batek Sdn. Bhd. (To be referred hereafter as Noor Arfa) has been in operation for over 25 years, with a proven track record of sales success and business development. I have extensive experience in textile batik manufacturing, and running Noor Arfa has been both professionally and personally rewarding.
Over the years, with the benefit of first-hand experience and industry knowledge, we’ve fine-tuned our business systems, product, services and marketing initiatives. Noor Arfa has been ready for expansion for some time, but day-to-day responsibilities in our existing operations make effective management of more company-owned branches difficult.
Franchising Noor Arfa is the answer. Through a thriving network of franchises, the business can grow and prosper, built on the solid foundation of success and experience. Together we can serve more customers, increase public awareness of our brand and maximise marketing campaigns.
Franchising is a great way to join a successful organisation while still enjoying the freedom of owning your own business. I’m confident that Noor Arfa is an opportunity you won’t want to miss.
Wan Mohd Ariffin Bin Wan Long
Executive Chairman
Noor Arfa Batek Sdn Bhd
Our Company
From the backyard of the founders house, our exclusive hand drawn batik is now a multi million ringgit industry with markets as far ranging as Europe and the Middle East. Our batik fashion house or haute couture combines contemporary design and traditional Malay motifs into batik of simple elegance, and are very much sought out by discerning customers from around the world.
WHAT WE DO
We are involve in various batik production processes from manufacturing from printing, colouring/dyeing, designing and tailoring, wholesaling, exporting to retailing of our batik products. Our batik manufacturing complex sits on a 2.5 acres of land at Cendering Industrial Area, some 6 kilometre from Kuala Terengganu on the East Coast of Peninsular Malaysia.
OUR VISION
Noor Arfa seeks to be the leading pioneer in the production and distribution of batik products in Malaysia and to be the world known designer label of batik. It is our mission to produce the highest quality batik product by producing superior and unique designs with the support of a systematic production house and strategic management. We seek to open a chain of Noor Arfa Batik retail throughout the world through franchising.
Noor Arfa is Malaysian’s largest commercial Batek producer. Noor Arfa has built a reputation as the leading manufacturer of superior hand – drawn fashion items and accessories. We also train and develop master craftsmen that consistently produce quality with excellence. We stand out as leader in our industry in the way we have perfected the art of combining distinct colour with classic designs and traditional Malay motives, to create Batek of simple elegance.
The Market
Noor Arfa Franchise operates in a dynamic and evolving marketplace. Consumers are presented with many options for batik textile and we see a growing interest in fashionable and contemporary batik that address the need to be trendy and yet unique in identity. We find our customers desiring the look that is Malaysian and yet global in application.
Noor Arfa addresses this gap in the market by providing a more comprehensive product range that addresses the various needs of the different segment of the market for batik wear and textile. Our customers would also not have to worry about quality as we provide a consistent buying experience with our quality policy which is to produce excellent quality product that satisfy our customer needs.
We also believe there are other areas of the market that would benefit from our products which we have not yet targeted. For example we see huge potential in offering our product to the trendy and fashionable young market which is looking for cool and “in” fashion wear. This is an area of the market that is fully aware of the benefits of self identity and yet contemporary.
Whilst a growing number of businesses offer batik products the traditional way based on the usual retailing either through normal distribution or retailing, many simply do not have the level of expertise or capacity required to develop batik on bigger scale or techniques as we have at Noor Arfa Franchise. Our organisation has utilised the knowledge we have that encompasses both conventional and modern methods to ensure that our product meets both quality and the discerning taste of our customers.
What Makes Noor Arfa Different is:
Our Batik line under our brand name Noor Arfa
Our product is known for its quality and exclusivity
Our wide product range for different genders and age group
Our product line which includes both formal and casual wear
The Opportunity
As one of the key strengths of a Noor Arfa franchise is the simplicity of its system, applications to become a Franchisee are welcomed from people with a variety of business backgrounds.
Franchisee Experience
Noor Arfa Franchise seeks prospective Franchisees with a background in fashion industry, business management or marketing. Above all, we value a proactive attitude and a willingness to learn our business and develop the skills necessary to succeed.
Full training and ongoing support is provided, ensuring that Franchisees run their business operation in a smooth and effective way.
Franchisee Attitude
Our Franchisees represent our brand, and are expected to serve customers in a positive, professional manner.
The right attitude is a key requirement. A positive outlook is crucial to building and developing a successful business. Your attitude as a Franchisee is communicated to customers and reflects on both your own business and Noor Arfa Franchise as a whole.
The Franchisor
The Franchisor is the term used to refer to the individual who represents and works represent and work on behalf of the owner of the Franchise System.
At Noor Arfa Batek Sdn Bhd, the Franchisor is Wan Mohd Ariffin Bin Wan Long.
Wan Mohd Ariffin Bin Wan Long
Wan Mohd Ariffin was first trained as technical assistant at Terengganu Craft Development Centre. He ventured out in 1980 starting Noor Arfa at the back of his house together with his wife. The main product then was the hand drawn batik. By 1988 the Franchisor bought a piece of land in the Cendering industrial estate and thus began the manufacturing operations of batik at a bigger scale. Wan Mohd Ariffin won the Young Entrepreneurship Annual Award (manufacturing sector) in the same year by the Ministry of Youth and Sports.
Under the leadership of Wan Mohd Ariffin, Noor Arfa has implemented and achieved the standard requirement of 5S Practices and for the year 2001 had won the 5S National inter-Organization Competition under the category of small industry. Other awards are Fair Price Shop 2003 for the Medan Tuanku retail outlet by the Ministry Domestic Trade and Consumer Affairs.
Wan Mohd Ariffin is an active member of various trade organisations and associations and has been very instrumental in the development of Terengganu’s entrepreneurs. Among the organisations and associations in which he is a committee member are: Textile and Apparel Industry’s Working Group (Malaysian Industrial Board), Panel Consultant of Batik of Malaysian Handicraft Development, Textile and Textile Products SIRIM, Tourist Development and Hotel Industry Task Force and also the Art & Social Sciences Advisory Board of Education University Sultan Idris Shah.
As the Executive Chairman he is currently responsible for the overall development, growth and strategic direction of Noor Arfa Batek Sdn Bhd, the holding company of the Noor Arfa Franchise.
List of Batik Importers
COMPANY INFORMATION
AMOUR SILK N' BATIK BOUTIQUE
6 Raffles Boulevard
#03-207
Mandarin Marina
Singapore (039594)
Tel.: (65) 63390194
PRODUCTS & SERVICES
BOUTIQUE ITEMS
COMPANY INFORMATION
ASLI BATIK & TEXTILE CO
Blk 665 Buffalo Rd
#02-127
Zhujiao Centre
Singapore (210665)
Tel.: (65) 62954864
PRODUCTS & SERVICES
TEXTILE – RETAILERS
COMPANY INFORMATION
BATIK CORNER TRADING
390 Victoria St
#01-19
Golden Landmark
Singapore (188061)
Tel.: (65) 62914467
PRODUCTS & SERVICES
